And the award for the best COVID Ad goes to…

Ever since the beginning of this lockdown, creative ad agencies have permanently fixated a thinking cap that is active almost 24x7. People around the world are not only creating awareness, but a creative awareness that has touched people’s hearts and how.

Everyday we are finding new solutions to tackle information in a creative way and make it an interesting read for the consumers. In these unprecedented times and in between a pandemic, we have made sure to stay alert on the changing trends exhibited on every platform. Gone were the days when only the creative agencies showcased their talent through quirky ideas. Now, the meme-marketeers, influencers, designers, artists, etc., are trying their hands at creativity.

Covid19 has given everyone a chance to flaunt their creative side and make the most of every opportunity, occasion and a point of discussion and transformed into a trend explored by every company online. Well then, the trending formats totally deserve a torrent of applause and a little more. And just like acknowledging the most-acclaimed ads with an award, will the award function have a category of ‘Best Covid Ad’ next year? Let’s see.