COVID19: A new tone of communication
With most organisations already dealing with a slowdown, if not a complete shutdown, marketing during crisis will need a lot of creativity and tact to ensure that the message of the brand is effectively communicated …
- Social media is the new holy grail
With most of the citizens now at home practicing social distancing, their activity online has only increased, as social media has probably become the primary means of communication with others. Alternatively, each platform having a different style of content and catering to a different type of consumer, creativity will be required in creating content specific to the target platform.
2. Remote customer service
The entire workforce is now operating remotely, therefore, it is very crucial to help your service team adjust to dealing with clients and customers online. Conversely, also provide your customers with a good brand experience.
3. Take a break from usual business marketing and educate your audience
If you have a product that could sell a lot during this time period, reassess the communication as the message could come off as insensitive and over-opportunistic.
Instead, use these times to create awareness about preventive measures. By educating the public, you will build and retain trust with your audience, which should be your goal.
4. Communication needs to be empathetic
While people are uncertain about what is happening, and what to expect, being empathetic to their needs and fears will let you be more understanding as to what type of messages will be appreciated.
Every marketers focus right now should be more on sharing factual information and educating the audience. This is an opportunity for brands to show that they genuinely care about their consumers.
