From Balaji wafers to Meru Cabs, GOD is everywhere

The product and service industry is experiencing massive growth, we now have many options available for a single product. A minor innovation in its effectiveness or the shape of the product decides its fate in the market. Competitors are trying to make a mark in the industry and competing to be remembered by its respective audience every minute even as you read this blog.

It is confusing to not be able to decide which product will satisfy our need. We choose the product based on advertisements we see in the newspapers just that morning or in the television commercial we hated for interrupting last night’s cricket match. We may like to believe that we have made the choice based on our decision-making power, but it was already decided that the next time we walk in a store, we would buy the product that particular brand wanted us to pick, subconsciously. As we consume the information which we may or may not focus on, strategically finds some space in our minds and only dictates our spending behavior.

It is not only the advertisements that influence us but the names of brands also play a key role in gaining consumer loyalty. In India, roads, towns, and cities are often named after the religious significance of that place. It would be safe to say that the belief we harbour in ourselves has led some businesses to use Gods’ names as their business identity. When these brands hit the stores the consumer purchases the product of this brand simply because he or she connects with the name and develops an instant trust with it. Some businesses have now started using these strategies as to increase their consumer base.

In today’s dynamic world, the internet has taken over our lives and consumer’s behavioural data is recorded and analyzed to target us with relevant content. Brands will try all the means available to connect with its consumer in the shortest time for the longest period.

Pic credits: The Warehouse