Programmatic Advertising — Unleash the new power of buying ad space!

“All ads are soon going to be run programmatically!” Have you heard your boss telling you this while your campaign manager is busy setting up your next campaign manually? Programmatic advertising simply put, is the art of buying ad space without requiring any manual techniques. Everything is automatic and customisable! Apart from a plethora of options that programmatic gives you, it also gives you real time bidding options. The whole business of ‘running ads’ came into picture because there was a need to make yourself visible to relevant people. This is where programmatic gets those extra brownie points.

These days programmatic advertising is not just being used by brands, but even by political parties to advocate their objectives. While you might fret over the fact that the CTR gets halved with this buying type, this platform has so much more at offer!

A rough statistic says that roughly around 3.5 billion people across the globe surf the internet daily. And with programmatic advertising, the entire ad inventory in the world is open to access for advertisers, reaching increasing numbers around the world.

The world is going swifter everyday and we have so many options available to us just at a mere swipe of the phone screen! As a result, it’s all the more important today to make your targeting go as deep as it can get. Programmatic does that for you. It allows advertisers to buy impressions that are more relevant to their campaign objective. This was not possible when digital ad spaces were being brought manually. At its most effective implementation, programmatic advertising creates a very cost-effective way for advertisers wherein they get to pay only for relevant impressions. All we can say is — stay tuned for more and more surprisingly relevant ads to come our way!

Pic Credits: Econsultancy