The new age digital stars: Influencers
Marketing in the digital world started with all companies, whether big or mall, making use of the most popular platform on earth — Facebook. With time, Instagram became the new ‘in’ thing, then came Snapchat followed by TikTok and the list is sure to continue. Some selected few who were posting content on these platforms struck a chord with a lot of people out there. Videos of them taking up the latest social media challenges, lip-syncing to trending songs helped them amass crazy fan following . And thus emerged the new digital heroes — the influencers!
A normal day in the life of an influencer includes making several videos or posts that have brand integration as a part. To the ordinary eye, it seems like it’s an easy job making videos, but the reality is far from it. All the content that you see on your feed is specially curated and made keeping your interests in mind. There goes a lot behind the scenes into the making of an influencer. You might think what makes an influencer so alluring to brands. There are very high chances of an influencer promoting one of your favourite brands. Scrolling through their feed is not just fun but also really informative about the brand they promote. It’s a double win for the audience as they get their dose of entertainment and also information when they want to buy something. And what do influencers get in return for all the advertising? Huge fees, free gym memberships and many such exciting barter deals that form a part of the agreement. And why not? Amassing thousands and lakhs of followers on any social media platform doesn’t come easy. It takes time, effort and a whole lot of interesting content to reach there.
With the follower count going in millions for some influencers, brands want to capitalize on their reach in every way possible. Don’t be surprised if you see someone who’s video you saw last night being mobbed today in a mall. Influencers do enjoy that kind of fan following. This new crop of stars are now receiving overwhelming responses by big production houses as well.
Image credits: Marketing Turkiye
