The new life goals of new India!

wemoveforward
2 min readJan 30, 2020

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With each passing generation, people’s lifestyles, likes and dislikes have changed. This is an ongoing process and India is no stranger to it. Life goals as you call it, totally differ for the current breed from what it was for our earlier generations.

With increased per capita income, our horizons to explore the best of the world have expanded. Slowly but steadily, we have developed a taste for the good life! The internet is full of stories that have our affluent countrymen trying exotic delicacies of the Far East, posing with beautiful landscapes in the backdrop and splurging on casinos. However, this kind of lifestyle is no longer restricted to only the super-rich, the average working class with a good take-home salary is equally in awe of everything that’s good. Another concept that has emerged off late is — Destination Wedding! Capturing the biggest day of our lives in the most perfect way is something that we all dream of. This dream is being brought to reality by our higher disposable incomes. Indians now love travelling and have developed a palate for cuisines from all around the globe. Parallel to living this lifestyle, we are also trying new businesses, exploring entrepreneurship opportunities and experimenting with our fitness. This newly-attained financial awareness and economic freedom has led to an outburst of employment opportunities for not just skilled but also non-skilled labour. What’s more? The government introducing reforms and policies that aid the whole startup culture and other economic reforms have helped India shape itself into a nation that’s truly keeping up with the latest world trends. New India has new life goals!

All in all, today’s India is empowered and how! We don’t mind looking at the larger scheme of things and utilising our potential. The nation has set its eyes on higher targets now, there’s no stopping the 21 st century Indian!

Source: www.breakfastwithtiffani.com

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wemoveforward
wemoveforward

Written by wemoveforward

Forward is a brand experience agency that believes in forward leaning and future thinking.

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