What is the best strategy for brands today?
Amidst the current situation, there has been uncertainty and disruption in the basic lifestyle of people at all probable levels. Leading individuals to tremendously change in way of life and doing things behaviour. Changing consumer behaviour has led to an unusual focal point on brands, where consumers are looking for brands to go beyond their product & services. Industries are seeing a real-time, rapid shift in the fundamental patterns in a very short period of span. The continuous need for change to sustain in the crisis is likely to have a long-lasting effect influencing the way we live, how and where we shop, and how we work.
While we are moving ahead, understanding the change in consumer behaviour and market trends can help to be prepared to plan and execute to severe according to the consumer’s needs
According to recent studies, people in India are more optimistic about the better future and fast recovery from the setback everyone is facing. The current conditions have opened doors for these MSMEs to contend with larger organisations for exposure, mind-share, and pieces of the pie with the potential client. Some noticeable consumer behaviour and acts in days to come are: -
Digital transformation — The fear of virus transmission has caused the spike in digital behaviour of media usage.
Being conscious — Vocal for Local has escalated the inclination for local, homegrown products & services. Consumers are now purposely keeping a tap on the buying behaviour.
Communication — Content and tone at all the points has to be empathy and considerate, being sales-y now can be a major push away for the consumers.
Humanizing the brand — By sharing employee involvement, showing a true brand reflection and the impact of the crisis and how brands are making efforts to provide seamless service.
The exponential spread of COVID-19, steady change market situations and consumer behaviour has compelled brands to reform their marketing and promotional strategies as per the need of the hour. Operations in many sectors have on the go coped with difficulties in situation to keep the continuity in the market and serve the consumers.
The need of the hour is to deliver smooth, friction-less and fast services enhancing the overall customer experience, being available at all the touch points, to be on the top of the mind and build long lasting customer loyalty.
