A year that passed by working remotely and virtual meetings that ghosted us. Not quite literally, but constantly asking questions like ‘Are you there?’, ‘Can you hear us?’, ‘We can hear you, but can you see us?’, and yeah, you get the drill. ‘Are you there?’, ‘Can you hear us?’…

“Hmm, of course!” Was that the instant reaction? Let us tell you a story before we reach to a conclusion or even get closer to taking a close call. Once upon a time, times before the episode of binge watching, was a season called ‘family time’. Members of the family…

For some, new year 2020 began with setting some sustainable goals, also called the New Year Resolution, they would trade for absolutely nothing and for some, it started with the idea of saving. On the other hand, life had different plans for us. A plan not less than a rollercoaster…

Experiences are something that’s common in this fast paced world. It’s the latest catch of marketing and technology, combined. We may not remember the date or time of our favourite vacation, but we will remember the experience it gave us. This is the idea that’s put forward in Virtual Reality. …

Alright! If we ask you to recall your favourite advertisement that you remember, which one would it be? Chaar boondon wala Ujala? Neema Rose, Neema Rose. Roz Roz Neema Rose? Washing powder Nirma. Washing powder Nirma? These ads are from the 90s where the jingle was not only easy to…

“A long time ago in a galaxy far, far away …, somewhere around 1969 was the inception of the arcade gaming world. Over the period of years, we have seen tectonic transformation of the gaming industry. …

The COVID-19-triggered lockdown brought much of our social lives to a standstill, particularly our sources of recreation and entertainment outside our homes. Live events, entertainment festivals, and get-togethers have been a prominent part of our social and cultural lifestyles, and the idea of being able to do that again, still…

Ever since the beginning of this lockdown, creative ad agencies have permanently fixated a thinking cap that is active almost 24x7. People around the world are not only creating awareness, but a creative awareness that has touched people’s hearts and how. Everyday we are finding new solutions to tackle information…

They say, the best ideas are born in the time of crisis. Maybe it’s the lack of opportunity that transcends into a problem-solving idea to further develop into a business model. …